Capstone Experience in Integration & Strategy

Question: Discuss about the Capstone Experience in Integration Strategy? Answer: RAEW analysis The RAEW analysis an important technique, that assists managers to identify and allot job roles. As such, it identifies certain deficiencies in the operational process, and recommends scope for improvement. Responsibility is the important process chosen here. The below table is a RAEW analysis of a financial institution located in the United States. Strategic Product Marketing Sales Operations Function Planning Management Business policy R R RW Product design RAE E E Market segment analysis E RA Product tailoring by market AW AW AE W Call/Sales program RA EW Account opening REW Table 1: RAEW analysis (Source: Allen Shanock, 2013) The process analyzed her relates to the uneven spread of authority and responsibility in the workplace. Following were the observations made after using RAEW technique More than one department is responsible for executing the business policies, yet no one has the required authority to perform such a task. Despite possessing required expertise, no department is accountable towards the product design function Lack of responsibility towards Market segment Analysis function. As such , this hampers the brand in preparing its market segment or the target consumer section which is most likely to buy it goods. Much departmental work related to Product Tailoring by Market function. However, at least three departments are responsible to Market function, but none have the concrete authority to implement business decisions for further improvement in market performance. Structural misalignments- It can be stated that the marketing division does not correspond to any of the functions. Thus, the work productivity from the marketing division does not meet expectations. In addition, the strategic planning division lacks required expertise to work for product tailoring. Due to which, offering superior financial services to clients becomes difficult (Hogg Terry, 2014).Besides this, the sales division is responsible towards four functions and performs the necessary roles. However, it is responsible for only two departments, which hampers the daily business functionalities. Due to this, the full resource of the marketing department is not utilized. Recommendations The primary aim at this juncture should be reduce role or functional disparity within the organization. (Chun et al., 2013). As such, RAEW should be considered as a strategic planning to recognize that processes which negatively affects the business sustainability. By using the RAEW tool, one can create further organizational plans to ensure equal distribution of authority, accountability and responsibility, workload and expertise (DuBrin, 2013).Below mentioned are few recommendations that can improve the business operational policies, to achieve better sales revenue. Putting emphasis on organizational attributes like accuracy, response time period, employee retentions and security of confidential data in the organization. Recognizing and gathering of missing data, which remains an important for more than one business unit. Such business data remains crucial for ensuring smooth business operations. Necessary verification that right data as per the business requirement is gathered at the relevant source. Preventing issues of duplication data related to sales and market specifications, thus incurring unnecessary business expenditure for the brand. References Allen, D. G., Shanock, L. R. (2013). Perceived organizational support and embeddedness as key mechanisms connecting socialization tactics to commitment and turnover among new employees.Journal of Organizational Behavior,34(3), 350-369. Chun, J. S., Shin, Y., Choi, J. N., Kim, M. S. (2013). How does corporate ethics contribute to firm financial performance? The mediating role of collective organizational commitment and organizational citizenship behavior.Journal of Management,39(4), 853-877. DuBrin, A. J. (2013).Fundamentals of organizational behavior: An applied perspective. Elsevier. Hogg, M. A., Terry, D. J. (Eds.). (2014). Social identity processes in organizational contexts. Psychology Press.